A lightweight register that links reputation risks to monitoring triggers and owners.
List the risks that matter
Start with the top ten issues that could harm trust, such as safety incidents, regulatory breaches, or leadership integrity.
Keep the list focused on risks that would require a communications response.
Define triggers and owners
For each risk, define the trigger condition and the person responsible for initial assessment.
Clear ownership reduces delays when a signal appears.
Link each risk to monitoring queries
Translate each risk into monitoring queries and alerts so the register is operational, not just a document.
When queries and risks are aligned, monitoring becomes a real risk control.
Review and test quarterly
Update the register after major business changes or incidents. A stale register is a false sense of security.
Run a short tabletop exercise each quarter to confirm the escalation path.