Comms Dashboard Design Principles

Design dashboards that executives actually use.

Start with questions

Dashboards should answer leadership questions.

If a chart has no question, remove it.

Keep it small

Limit to five to eight metrics.

Compact dashboards get adopted.

Show trends

Use time series to show movement.

Trends are more useful than totals.

Add narrative

Include a short narrative summary.

Narrative turns data into decisions.