Digital PR Campaign Ideation

A structured way to generate PR campaign ideas that earn coverage.

Start with data

Use unique datasets or surveys.

Original data increases coverage potential.

Connect to a trend

Tie ideas to ongoing industry trends.

Trends provide built-in relevance.

Test the angle

Explain why it matters in one sentence.

If it is unclear, refine the angle.

Prepare visuals

Create charts or simple visuals.

Visuals increase pickup rates.