Link-Earning PR Without Spam

A responsible approach to earning links through real PR value.

Journalists link to original data, expert analysis, or tools that help their readers.

If the insight is weak, no amount of outreach will fix it.

Choose outlets that cover the topic and have audiences aligned to your story.

Relevance beats volume in both coverage and link quality.

Send concise, personalised pitches. Avoid mass emailing or aggressive follow-ups.

Respectful outreach builds long-term credibility.

Track earned links, referral traffic, and coverage quality to evaluate campaign impact.

Outcome tracking helps you repeat what works.