Pitch Email Template That Gets Replies

A short, respectful email structure that earns journalist replies.

Use a one-line subject

Make the subject line specific and time-relevant.

Avoid generic phrases like 'press release attached'.

Lead with the angle

Start with the angle and why it matters now.

Keep the first paragraph under three sentences.

Add proof quickly

Include one data point or credible quote.

Evidence creates trust and saves the journalist time.

Close with a simple ask

Ask if they want the full release, interview, or data.

Do not include multiple calls to action.