A simple structure that makes your release usable and easy to cover.
Lead with the headline and first paragraph
Your headline should say what happened, not just who you are. The first paragraph should answer who, what, when, where, and why it matters.
If a journalist reads only the first paragraph, they should still understand the story.
Use evidence and quotes
Include one or two proof points: data, customer impact, or credible validation. Use short quotes that add meaning rather than marketing language.
Quotes should clarify the story, not repeat the headline.
Provide assets and links
Add a link to a press kit or newsroom, high-resolution images, and a clear contact. Make the journalist's job easy.
Broken links and missing assets often kill coverage.
Distribute with intent
Distribution is not a substitute for relevance. Send to a targeted list that fits the story.
Follow up only when you have a clear reason to do so.