A structured approach to communicating with regulators, investors, partners, and communities.
Map stakeholders by influence
Create a stakeholder map ranked by influence and risk impact.
High influence stakeholders should receive proactive updates.
Define tailored messages
Translate the corporate narrative into stakeholder-specific messages.
Tailored messages improve clarity and reduce misunderstandings.
Set cadence and channels
Use consistent cadence by stakeholder group. Investors may need quarterly updates; regulators may require event-driven updates.
Consistency builds predictability and trust.
Prepare issue response
For high-risk stakeholders, prepare a response plan before issues arise.
Preparedness reduces reputational damage when issues surface.
FAQ
Who counts as a stakeholder?
Anyone who can influence your organisation or is affected by it.
How often should we update regulators?
Follow legal obligations, but proactively communicate on significant changes.
What is the biggest stakeholder comms risk?
Inconsistent messages across audiences.
Should community stakeholders be treated like media?
They require direct engagement rather than media-style outreach.