The UK Media Monitoring Playbook (2026)
An end‑to‑end playbook for building a low‑noise, high‑impact monitoring program in the UK.
Topic
Media Monitoring Basics
Core concepts, coverage types, and a practical UK-first setup.
Quick actions
Keep your monitoring sharp.
- Review your brief and exclusions
- Confirm alert rules and routing
- Capture one insight per week
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Guides in this topic
Focused playbooks and templates you can use immediately.
Press Monitoring vs Media Intelligence
Clarify the difference between capture, analysis, and strategic insight.
PR and Comms Glossary (UK and Global)
Plain language definitions of core PR, comms, and media monitoring terms.
Media Monitoring Vendor RFI Template
A practical, decision-focused guide that supports comms teams.
Media Monitoring Operating Model
A practical, decision-focused guide that supports comms teams.
Monitoring Escalation Guide
A practical, decision-focused guide that supports comms teams.
Monitoring Data Dictionary
A practical, decision-focused guide that supports comms teams.
Media Monitoring QA: A Simple Quality Assurance Checklist
A lightweight QA routine that keeps monitoring accurate, trusted, and low-noise.
Media Monitoring Basics: A Practical UK Guide
A clear UK-first guide to building a monitoring program that is reliable, low-noise, and decision focused.
Daily Media Monitoring Brief Template
A concise structure for daily and weekly briefs that executives will actually read.
Coverage Tiering Method
A practical, decision-focused guide that supports comms teams.
Alert Tuning: How to Cut Noise Without Missing Risk
A practical way to reduce false positives while keeping urgent issues visible.
Building a UK Media Monitoring Source List
A tiered approach to choosing national, regional, trade, and digital sources without bloating your feed.
How to Build a Media Monitoring Brief in 30 Minutes
A compact brief helps agencies, vendors, and internal teams deliver the right monitoring output.