A Two-Week Vendor Pilot Plan for Media Monitoring Tools

A concise pilot structure to compare vendors with real data and workflows.

Pick three to five measurable outcomes, such as alert accuracy or report turnaround time.

Success criteria keep the pilot objective and comparable.

Run the pilot using your actual brand names, executives, and sensitive topics.

Real queries reveal noise and coverage gaps quickly.

Assess how quickly teams can tag, export, and produce reports.

Workflow friction often matters more than feature checklists.

Summarise what each vendor delivers relative to its cost and contract terms.

A clear cost value view makes procurement decisions faster.